As such, famous Hispanic influencers will invest time into understanding what topics resonate with the community and will post content that reflects those interests. Top 10 Hispanic Influencers on YouTube (Updated) By Editorial Staff 02.05.2019 1. To see the complete list of the "50 Most Influential Latinos click HERE. The organization also provides practical knowledge to advance ones legal practice. CARLA NUEZ @carlanunez_ 102K (Top Hispanic Influencers), 47. We now have an awareness of the many talents and of the influence of Latinos in the City, but we have taken yet another step to continue recognizing the Latino community in Chicago and Metropolitan Area said Negocios Nows Publisher, Clemente Nicado. Latinas Uprising helps new and aspiring attorneys through the higher education maze and provides tools to overcome the systemic barriers of law school. E-mail oureditor Last year, Gutirrez ran a marathon in Havana, Cuba for Apoyo para las Cubanas to bring awareness to the needs of women in Cuba. Linda Elaine is one of the top Latin influencers, an Afro-Latina health and wellness influencer who is best known for her inspiring YouTube channel covering makeup tips & tricks, spiritual insight, hair care & styling videos, weight loss tips/vids, and everything else in between. Negocios Now will announce more sponsors soon. If youre not familiar with these change-makers yet you soon will be, because their influence and impact will only grow stronger through the decades. Jenny Lorenzo. 20 top Chicago based influencers 1. To approach this growing market, brands need to understand the Hispanic consumers, who they are, and what they purchase most frequently. Katie is a Chicago-native blogger, influencer, and soon-to-be law graduate. Nadra Kareem Nittle. Tanya Lozano has activism in her blood. Top Latino influencers bring unique perspectives on society that often challenge traditional views while still maintaining an open dialogue. ALANI FIGUEROA @wuzg00d 424K followers, 34. As eMarketer puts it, Hispanics are the key drivers of U.S. population growth. Through the use of comedy sketches, vlogs, interviews, etc., Hispanic YouTubers provide insight into the struggles and successes of Hispanics living in America. Missing Crain's in print? Overall Hispanic YouTubers are becoming more visible in mainstream media by leveraging technology to reach larger audiences around the world with content that speaks directly to their experiences while staying true to their heritage and values at the same time. Why are Latina Instagram influencers important? Thats when she realized she could turn her talent into a stand-up comedy career. This accounted for 11.1% of U.S. buying power in 2020. Source: instagram.com. A third-grade teacher turned internet star, Sofia Bella uses social media to show the world what a difference teaching can make. Cristina Vera is the founder of Vera Creatives and an award-winning communications strategist with over 20 years of leadership, marketing, and community engagement expertise. Genuinely one of the nicest guys we have met, his Instagram is non stop with modelling, TV appearances and pure entertainment. These data suggest that the Hispanic/ Latin consumer market is the largest ethnic market in the U.S., making it a viable target for brands to tap into. With 45 million subscribers and over 9.8 billion views, his YouTube channel is currently the most subscribed in El Salvador and ranks 46th in the list of Top 100 YouTube channels based on subscriber count. She launched her YouTube channel in 2006 and started uploading makeup tutorials. Her witty remarks captured the hearts of her growing army of followers on Instagram and YouTube, thus earning her a top spot in Cosmopolitans 8 Best Latina Makeup Artists on Instagram for 2014. Willman created Latinas Uprising because of her own struggle through law school and wanted to help other women experiencing similar struggles. Gabriela Garcia is the founder and editor of Modern Brown Girl. GUILLERMO DAZ IBAEZ @willyrex (8.6M), 13. These social media stars have 1,000-10,000 social media followers. Raised by a former member of the Chicago Black Panther Party and a senior advisor to the Harold Washington campaign, Tanya watched her family dedicate their lives to activism. Latin influencers have taken the social media world by storm, and over the last decade, they have become increasingly in demand in digital marketing campaigns. Yuya began her career shortly after winning a makeup contest on YouTube at age 16. Get the best business coverage in Chicago, from breaking news to razor-sharp analysis, in print and online. This is in line with the rest of the country, with fully one-in-five Americans having a disability . Top Chicago, Illinois Influencers. Both channels raked more than 10 million subscribers, making German the first YouTuber to receive two Diamond plaques in 2016. She has over 139 million followers on Instagram, uses her account to share photos and videos of her work, her personal life, and her political views, and is considered one of the most famous Latina Instagram influencers. Alfredo Flores is a prominent director, videographer, and photographer widely recognized for his work on contemporary music videos and documentaries. She has over 343 million followers on Instagram and uses her account to share photos and videos of her work, her travels, and her personal life. Not only will the 50 most influential Latinoos be included, Negocios Nows Special Edition will also publish our well known Whos Who in Hispanic Chicago list that recognizes leadership in Business, Corporate, Culture and Education, Government, Healthcare, Elected Official, Media and Nonprofit. Jeseleyn Gonzalez (@likejesi) 5. Organization: Healthy Hood Chicago The Pilsen Murals, which feature Mexican icons and symbols representing the many cultures of Pilsen, are an inspiring nod to the neighborhood's rich Hispanic heritage. Since then, she has modeled for top fashion brands like Celine and Christian Dior and has been on the cover of InStyle, Glamour, Harpers Bazaar, and LOfficiel magazine. Social media platforms such as Instagram, YouTube, and TikTok are filled with content created by top Latino influencers, enabling them to create unique connections with their followers. JILLIAN MERCADO @jillianmercado (266K), 36. Chicago is home to many amazing things (culture, sports, and most importantly food! Moreover, she is worth 422,657 USD from pure advertising alone. Hes been credited with bringing Reggaeton into mainstream American pop culture by collaborating with artists such as Cardi B, Camila Cabello, Pitbull, Pharrell Williams, and Beyonce. JESSICA TORRES @thisisjessicatorres 141K (Top Latin Influencers), 43. "For many years, there was a lack of Latino representationthink of the '60s, '70s and '80s," says Chicago-based demographer Rob Paral. 29. Alex Pina: Spanish screenwriter Alex Pia, one of the top Hispanic influencers in the United States, rose to fame after creating Money Heist (La Casa de Papel), which became a global phenomenon when it debuted on Netflix in 2017. Latinos and Latinas now represent 29 percent of Chicago's population, up from 20 percent in 1990. "It's hard to hear an entire people demonized when you know them to be such strong contributors." Dulce has also embarked on writing and has published a book titled The Sweet Life.. But her knack for making people laugh and her deep appreciation for her Dominican roots and culture led her down a different path. Since her rise to fame, this Venezuelan-American beauty has also become a sought-after actress for film, television, and music videos. Some of the most popular Latina influencers 2022 are Yalitza Aparicio, Lorena Rae, Thalia Sodi, Juana Martinez-Neal, Sofia Vergara, Lili Estefan, Ana Tijoux, and Demi Lovato. 1-877-812-1590, John R. Boehm, Stephen J. Serio, Bloomberg and provided photos, The Most Powerful Women In Chicago Business. LUIS FERNANDO FLORES @fernanfloo (10.2M), 12. Diego Leon is a Bronx-based fashion blogger and one of the top Latin influencers who creates dapper, classic, and vintage menswear fashion accessible to everyone. Hispanic influencers are not only effective at reaching Latin audiences, but they also have a deep understanding of Hispanic culture. With her determination and hard work, her social media following grew enormously, and she was named Ryan Seacrests Best Beauty Guru of 2013. CaELi has also worked with some of the worlds biggest brands, such as Coca-Cola and Procter & Gamble, and has earned two MTV Millennial Awards and a Mexican Nickelodeon Kids Choice Award.. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. He was recently awarded Best Music Video From Home at the MTV Video Music Awards for his work on Justin BiebersStuck with U. Mexican-American stunner Alondra Ortiz, one of the top Latin influencers, professionally known as Alondradessy, began her social media career back in 2016. Tiffany Michelle Herrera, better known in the gaming world as iHasCupquake, is a Latina YouTube gaming commentator, fashion vlogger, artist, and animal lover based in Southern California. Shannon said she supports an independent map put forward by the Chicago Advisory Redistricting Commission, a group of residents who want a "people's map" outside the influence of politicians. . Additionally, many Hispanic YouTubers use their platforms to provide valuable advice to their viewers on topics such as college readiness, financial literacy, mental health awareness, career advancement opportunities for Latinx individuals, and more. For example, many Hispanic YouTubers focus on topics such as immigration, racism, culture, language, and education. AMARA LEGUZAMON PASCAGAZA @amara.aa (4.8M), 19. Vegetta777 is well-known in the gaming world for uploading a variety of gameplays such as Minecraft, Battlefield, Saints Row, Garrys Mod, and more. "Today we have a large number running and in office, if not yet holding the most important offices," he says. Her YouTube channel has reached 1.96 million subscribers, making her one of the most popular Latina YouTubers. The 2020 U.S. Census shows that the U.S. Hispanic population has reached 62.1 million, which makes up about 18.7% of the U.S. population and accounts for about 52% of the countrys population growth between 2010 and 2020. Famous Hispanic influencers use multiple strategies to reach their audience. Caeli created her YouTube channel in September 2010 and started uploading vlogs, Q&A videos, pranks, challenges, and hauls as well as videos that discuss relationships, fashion, family, and business-related topics. The show follows the lives of three best friends navigating their careers while coming to terms that they are greater than the sum of their stifling jobs, self-sabotage and cultural stereotypes with the focus on three themes: tokenism, immigration and equal pay. PAOLA ALBERDI @paolaalberdi 1.1M followers, 26. Adri and Kam are the owners of this beautifully curated and fun to scroll through Instagram page. Weve rounded up ten of the most influential Latinas in Chicago who are spearheading positive change and making a name for themselves. With her determination, enthusiasm, wit, and charming personality, she was able to land partnerships, model jobs, and collaborations with prominent brands. Fifty-eight percent of Hispanic consumers in the U.S. are under 34 years of age and in their prime years for forming brand affiliations and cementing loyalty. This increases brand awareness as well as customer engagement which makes campaigns more successful in terms of ROI. NICOLE GUERRIERO @nicoleguerriero (1.8M), 24. Famous Hispanic influencers tend to be more in touch with trends than other demographics due to their close alignment with modern culture through music, fashion, technology, and art. Famous Hispanic influencers have the power to sway public opinion and influence behavior. Each year, Hispanic Heritage Month is celebrated in the United States, beginning on September 15 and ending on October 15. Nahrin (@oncloudnahrin) 2. Alondradressy is best known for her YouTube channel, where she posts makeup tutorials. Staying current is easy with Crain's news delivered straight to your inbox, free of charge. Elizabeth Ruiz is a former Hooters waitress before she embarked on her modeling and social media career. He is an accomplished poet with his work in publications like Oxford American, Los Angeles. ADA ROJAS @allthingsada 47.7K (Top Latin Influencers), 49. On the following pages, read about 25 Latinos (among them five born in other countries and eight first-generation Americans) who have helped make Chicago what it is, and who will be instrumental in determining the city's future. Her passion for photography, creative direction, design, music, writing, modeling, and style gave birth to her lifestyle blog, Natalie Off Duty, where she mainly shares her stories, inspirations, and projects. We work with over 100,000 influencers who help brands build awareness, create content, and drive sales. Tatyana // @tat_ventures. This is particularly true of the Latin population within the United States. Since its official launch in August 2014, her blog has become a source of inspiration for her dedicated followers and has been featured in renowned online magazines and brands such as Vogue Mexico, Glamour, Elle Spain, The New York Times, StyleCaster, and Who What Wear. Her self-titled YouTube channel of 326 thousand subscribers, is a wealth of information for tech users and potential buyers alike. In 2014, Amara launched her YouTube channel where she uploaded videos about hauls, challenges, and tags. Italian-Venezuelan beauty and fashion influencer Nicole Guerriero started from humble beginnings as a bartender and service crew in several restaurants before she decided to venture into social media. How things have changed. This is a challenge that counts on support from many in this community and our sponsors, said Nicado. You can explore . Iris Beilin is a Panamanian makeup artist, YouTuber, and beauty influencer who is predominantly recognized for her amusing makeup tutorials and product reviews on her social channels. A Mexican immigrant and Army veteran who discovered her passion for beauty, fashion, and lifestyle, Dulce Candy Ruiz, one of the top Latin influencers, has become quite a social media celebrity after her YouTube videos covering makeup tutorials, product reviews, and fashion tips have gained traction, allowing her to grow her fan base exponentially. Famous Hispanic influencers should remain active on various social media platforms to maximize the reach of their message responding quickly to comments and questions while also engaging in relevant conversations to earn credibility within the space. In March 2016, she was one of seven female YouTubers who joined the United Nations Sustainable Development Action Campaign, to achieve gender equality and empower all women and girls. 4. Her students also often appear in many of her videos. Massy is on a mission to share her workout routines to change lives and inspire a new generation of trainers. We need to be the lead and not the sidekick. Also as one of the most prominent and well-known Latina Instagram influencers, Gina Rodriguez is unafraid to speak her mind, and her followers admire that her. Germn Alejandro Garmendia Aranis, one of the top Latin influencers, is a Chilean YouTuber, singer-songwriter, comedian, and writer who earns a well-deserved spot as one of the Top Latin Influencers. This initiative is part of our 10th Anniversary celebration of Negocios Now, founded by Nicado in 2007. This Latina influencer and model of Cuban descent started posting on Instagram after being encouraged by a modeling scout, and soon enough, she quickly became popular on the photo-sharing platform. Facebook Negocios Now announced its first list of the 50 Most Influential Latinos in Chicago. KRYSTAL LORA @krystallora 65.5K (Top Latin Influencers), 48. @thepennycloset_ Claudia Felix-Garay is based out of Los Angeles, California. The success of famous Hispanic influencers is largely determined by how well they engage with their followers and how well they build relationships with them. Honduran YouTube star and beauty influencer, Ana Alvarado, otherwise known as LipstickFables, rose to fame for making beauty tutorials and funny videos about Honduran life, culture, and tradition. Take a look at some of the great Hispanic artists that have shaped Western art and culture. 5. Suite 3200 He has worked with many A-list international artists like Selena Gomez, Mariah Carey, and Arianna Grande, but he is most notable for being Justin Beibers longtime best friend. Many Hispanic YouTubers have built huge fan bases across multiple social media platforms such as Instagram and Twitter. Although she decided to quit her main channel recently, she continues to update her followers with freshly made content through her Instagram and her new YouTube channel, Sweet Soul, where she talks more about self-love and motivational journey. Brazilian comedian, singer, and YouTube star Whindersson Nunes Batista is one of the Top Latin Influencers with quite a massive following on YouTube (43.7M), TikTok, (20.8M), Twitter (25M), and Instagram (58.3M). Currently, she has more than 8.36 million subscribers on her channel. Mexican-American fashion and lifestyle influencer, Paola Alberdi, one of the top Latin influencers, is the woman behind the highly successful fashion platform Blank Itinerary where she shares her outfit inspirations, travels, home dcor ideas, and more. In response to COVID-19, Lozano created a spin-off organization, We Got Us, which has recruited more than 1,000 volunteers and addresses immediate needs in the community like food and masks. As a Chinese, Spanish, and Mexican, her interracial features have become her ticket to working with top fashion and beauty brands including Loreal Paris, Nordstrom, COACH, DKNY, Saks 5th Avenue, Sunglass Hut, Levis, and more. Established in 1968, the . Hispanic YouTubers can be from any country where there is a large Hispanic population such as Mexico, Colombia, Peru, Puerto Rico, and many other Latin American countries. Along with the community service that Gutirrez has done in Chicago, she decided to give back internationally. As a board member of the National Association of Hispanic Journalists, she focuses on keeping their mantra alive, More Latinos in News. Among them are some of the most dynamic and fierce Latinas who exhibit the characteristics of true change-makers. She has a highly engaging Instagram feed filled with skincare and OOTD tips that her followers can get inspiration from. She co-hosts the Sistematic podcast with her sister, Alexis, and covers topics of pop culture, art, music, and fashion. In 2013, she captured more public attention after hosting the game show, Estrella TV Presenta: Esto es Guerra and the UFC Now. We have to do it ourselves . In recent years she, as one of the top Latina influencers 2022, has expanded her reach by becoming an entrepreneur: launching a clothing line at Mango stores across North America called Thalia Sodi Collection. Larkins freelance work has gone viral several times and has appeared in CNN, Cosmo, New York Magazine, Bustle, Entrepreneur, and more. These Hispanic influencers come from diverse backgrounds, with different areas of interest, and living in or outside of the U.S, all look back on their roots with much pride and appreciation. 130 E. Randolph St. Puerto Rican dancer, stylist, and blogger, Alani Figueroa, is one of the coolest and most creative Latin influencers youll ever meet! Unlike other influencers who use their social channels to enhance their personal brand or attract more followers, Ana takes advantage of her online fame to fulfill a desire that goes beyond her love for cosmetics conducting community service outreach and focusing on giving the Honduran community a much-needed representation. . Brazilian internet sensation Camila Coelho wears many hats as a beauty and fashion content creator, fashion model, blogger, makeup artist, TV personality, YouTuber, and entrepreneur. Brands have found that teaming up with top Latino influencers can be an effective way to reach a wide range of potential customers and grow their businesses. Lele is a one of top Hispanic influencers in the world who also released her own music, modeled for various leading brands, and co-authored a novel in 2016. Adrian uses EMDR and somatic-based treatments to help the community. A Chicana folk singer who uses her music as an avenue for social change, Joan Baez has long been a force for equity and justice in entertainment. Willmans goal with Latinas Uprising is to expose those barriers and provide new and aspiring attorneys the tools to recognize and overcome them. Selena is a pop singer, one of the most relevant, popular, and well-known Latina Instagram influencers, and an actress who has been in the public eye since she was a child. Altogether Latinos account for nearly 30 percent of Chicago's residents, with a total of over 1.8 million Latinos in Chicago and its suburbs. ENGLEWOOD, CHICAGO By the time Eugene Sawyer became Chicago's mayor in 1987 following the sudden death of the first African American to hold the office, Black . Nena, one of the top Latin influencers, is a Mexican beauty and makeup vlogger based in Chicago. In August 2013, he founded his company Luque Social Gamer SL. Tiffany plays a variety of games, particularly Minecraft and The Sims, and uploads videos under the names iHasCupquake, TiffyQuake, WeAreMishMish, ToyBoxCollectibles, and ToyBoxPets. Her organization elevates the conversation around wellness inclusivity by cultivating conversation, clothing, and community. Type Of Instagrammer: Photography. Although born and raised in California, Salice takes much pride in her Hispanic roots. Although raised in the U.S., this Influencer of Puerto Rican descent is a Latino by blood. Ana hosted and produced two national talk shows (Get It, Girl & Fan Nation) and has appeared in multiple feature films and web series, including Amigos and Startup U. Ana has also written and produced multiple projects, including the award-winning short film, Villain (2022), and the hilarious comedy series Figuring It Out (2021) and IGPD (2018). Will Taylor aka brightbazaar is an interior design expert, author of two design books, and one of the most famous male home decor Instagram influencers. Brands understand the power of top Latino influencers, whose influence extends beyond the digital world into their communities. J Balvin: Born Jos lvaro Osorio Balvin, this Colombian reggaeton singer, and one of the top Hispanic influencers in the United States is one of Latin Americas most famous music acts with multiple number-one hits on both Billboards Latin Songs chart and Hot Latin Songs chart. His cinematic way of presenting his videos has attracted not only Spanish audiences but also other gaming enthusiasts across Latin America, making him one of the most viewed and subscribed channels in some of these countries. View this post on Instagram A post shared by GERMAN (@germangarmendia) That group's proposal would see the area represented almost entirely by one alderman and be home to a 66 percent white, 16.7 percent Latino, 8.3 percent Asian and 6.9 percent Black population. Leading up to the marathon, she held several fundraisers to collect donations of bras, underwear, soap, toothpaste and other items. So recalls . Through their videos, Hispanic YouTubers aim to share stories and experiences and talk about topics that resonate with the Hispanic community. Soon after, she received her bachelor's degree from DePaul University and kicked off her career in South Bend, Indiana where she was a weekday general assignment reporter and weekend morning anchor. Her efforts have resulted in more resources, representation, and funding for under-served communities across Chicago. In 2020 she was commissioned to create a sculpture for Nike's NBA All-Star Weekend Exhibit. With Hispanic Heritage Month upon us, SI is honoring the 30 most influential Latinos in sports who aren't athletes: the coaches, journalists, CEOs and other innovators who shape American sports. Kasandra Flores (@kasandraxmua) 6. Facebook - @lele - 6.6m followers. What: The blog and Instagram account "Clark and Stone" (named after sons Clark, age 7, and Stone, 6) Topics: Fashion, travel and motherhood. Table of Contents hide 1 Diego Velzquez 2 Francisco Goya 3 Joaqun Sorolla 4 Pablo Picasso 5 Jos Clemente Orozco 6 Diego Rivera 7 Joan Mir 8 Salvador Dal 9 Frida Kahlo 10 Fernando Botero 11 Jean-Michel Basquiat Diego Velzquez The support, along with the love, has helped power the team's ascent. Based on the data provided by the Selig Center for Economic Growth, the Hispanic buying power increased significantly over the last 30 years, from $213 billion in 1990 to $1.9 trillion in 2020. WHINDERSSON NUNES @whinderssonnunes (58.3M), 2. CHD Expert, the Chicago-based foodservice database and analytics firm, reported on the Mexican Restaurant Industry Landscape that Mexican food is heavily consumed by Americans . She then launched her eponymous blog, YouTube channel, Instagram account, and podcast, Fat Girls Club, intending to make an impact and be the representation she needed to see when she was younger. Juanpa Zurita 5. Jillian entered the fashion industry herself by enrolling at FIT, serving as an intern at Allure magazine, and occasionally modeling for fellow students projects. Followers: 51,000. Credit: The Daily Line. Why She's Killing It: Tatyana has a stunning photography account that really highlights how amazing the city of Chicago is. Willeyrex is also an author who has published a saga of books titled Wigetta alongside fellow YouTuber Vegetta777. Famous Hispanic influencers also typically collaborate with brands or companies by creating sponsored content that subtly promotes products or services. MASSIEL (MASSY) ARIAS @massy.arias (2.7M), 23. A Chicano from San Diego, Martinez is author of Hustle and has been a Breadloaf and CantoMundo Fellow. Her channel gained recognition after posting celebrity-inspired makeup as well as creative makeup tutorials. Shes worked with Portillos, AT&T, the Bank of America Chicago Marathon, and more. MARIAND CASTREJON CASTAEDA AKA YUYA @yuyacst (17.1M), 5. Her first modeling gig was for denim brand Diesel in 2014, and after signing with IMG models, she appeared in other campaigns for top brands and was featured in several editorials, including Glamour and Cosmopolitan. His Spanish-language YouTube channel showcases his diverse abilities as a comedian, musician and writer. Hispanic influencers in the United States have become the source of inspiration and guidance for millions of Americans who seek out their advice and expertise. Uprising is to expose those barriers and provide new and aspiring attorneys through the education! 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